Product Design encompasses everything related to how the product interacts with its user. This includes the user experience, usability, interface, functionalities, capability to solve the user’s daily tasks and problems, and of course, the value it returns to both the company and the end user of the product or service.
UX (experience) and UI (interface) are fundamental parts of the Product Design process and work hand in hand with strategic and product objectives aimed at not only providing a good user experience but also delivering results for the business.
With increasingly demanding users and a growing and more targeted offer of digital products, it is essential to ensure that your product has a solid Product Design foundation.
According to research conducted by one of the world leaders in strategic consulting, good practices and solid Product Design processes can increase a company’s profits by up to 10% by helping to offer end-users a product that is more in line with their actual needs while also mitigating costs associated with rework.
Additionally, a digital product with a solid Product Design foundation helps to build customer loyalty, as this makes it possible to offer experiences and interfaces that truly captivate and address the day-to-day pains and tasks of these users and customers.
How does the process work?
We take a comprehensive approach to your challenge: whether building digital products and services from scratch, working on specific features, improvement cycles, or optimizing existing products and services through analysis and guidance based on the best practices for digital products aligned with user needs and strategic objectives.
For this, we operate within three main pillars: Discovery, Design, and Delivery, covering aspects such as:
- Strategic Discovery process through interviews, tests, and dynamics with users and stakeholders;
- Mapping of user profiles, their journeys, and needs;
- Metrics analysis and benchmarking;
- Aligning business and user visions;
- Information architecture;
- Creation of experience and interfaces;
- Usability testing and validation with users;
- Continuous improvement plan.
As a result of these processes, it is possible to create products with intuitive interfaces that are easily understood by users, allowing them to accomplish their tasks quickly and accurately.
We work in a collaborative and agile manner, bringing ideas and inputs to the day-to-day operations that can be crucial for the success of a digital product or service.
Product Design focuses on processes that help digital products and services become more profitable for companies across various sectors. Through Discovery, Design, and Delivery strategies, it is possible to ensure innovative solutions that are aligned with the needs of your business and users.
In addition, there are also other benefits, such as:
Alignment between design, strategy, and product cycle.
Targeted direction for the creation of the digital product or service.
Increased user engagement.
Innovation in experience, usability, interface, and design.
Creation of intuitive, desirable, and valuable experiences and interfaces.
Ownership perspective on product or service delivery with rigorous quality control over the experience and interface.
Counting on a highly skilled and experienced team, we can work purposefully, bringing together suggestions and innovations that will positively impact the products.
We also use the most modern and collaborative tools so that our customers can achieve their business goals through experiences, usability and interfaces aligned with their target audience needs.
Do you want to surprise your users with extraordinary interfaces and usability?
Talk to our experts!